Purpose: To bring sharper external insights to the External Relations team that manages
Shell’s reputation and help build functional capability.
The role is in a small, highly skilled team that is growing in demand. The aim of the
Measurement and Insights team is to support Shell’s reputation-building activities to have
the greatest positive impact. We do this by providing the essential understanding of
external audiences required to plan communications effectively and by providing measures
of impact of Shell’s communications activities so that we can target resources on what works
DEVELOP YOURSELF WHILE
Deliver insightful analysis reports that help External Relations (ER) colleagues make
Ensure a thorough understanding of the business needs related to the investigation.
If necessary, challenge colleagues to get a clear brief.
Use your problem-solving skills to figure out which data sources to draw on.
Undertake analysis of (possibly multiple) data sources.
Communicate the learnings and insight in a way that the Business can understand
and act upon.
Strengthen the M&I team’s capability building program.
Look for opportunities within ER learning, processes, ways of working to embed the
desired evidence-based mindset.
Lead some of the capability building initiatives (eg webinars, workshops).
Build strong virtual relationships in a fast moving and demanding business
Translation of data to actionable insights and recommendations.
Some travel is required (London or the Hague – estimated 3-4 times a year).
THE COMPANY VALUES
As we build on our new approach to measurement and insights for our External Relations
group worldwide, we need someone with excellent problem-solving and data analysis skills
to undertake some of our insight generation and communication. We are also looking for
someone who can make a real difference in our capability building program – helping our
colleagues become more evidence-based in their mindset and working practices.
Experience of using quantitative opinion research data.
Experience of producing social media listening data and insights.
Excellent project management skills.
Great communication skills.
Expertise in using analysis packages eg SPSS.
Experience or strong interest in coaching others and building capability within an
English min. C1